Wednesday, April 15, 2009

Why the Dell Adamo Rocks!


dell adamo 1
Originally uploaded by Creative Labs Studio
I’ve been having this seemingly unending debate with a good friend of mine, Aayush, about the dell Adamo. He roots for the Macbook Air, (which is a good product in it’s own category) compares it to the Dell Adamo. I personally, LOVE the Dell Adamo and am on this futile mission to try and get Aayush to see how the Dell Adamo is superior to the Macbook Air in build quality, design, aesthetics and appeal.

Well, so far so good. But now the adjectives and expletives are going to be flying left and right. Let’s begin by purchasing both the machines. For Dell adamo, you go to the beautifully designed Adamobydell.com and you are greeted with Fashion models posing with the beautifully slim (not seemingly slim, ACTUALLY SLIM!) Adamo. The site exudes Haute couture on every pixel. And that’s exactly the kind of market Adamo is aiming for. Not the lowly geeks and professionals like myself. However, I do dream of one day owning these fashion labels, and the very chic Dell Adamo.

Now lets head over to apple.com where they have their big ad for the ipod shuffle and a bar along the bottom with stuff from their entire product line like the cheap(by price) Mac mini.. bla bla.. Head over to store.apple.com and you are greeted with a busy page with tons of stuff from apple and third party, ads/offers for financing, refurbished and clearance macs, previous generation iMac models etc. You could also go over to apple.com/mac and see just how ‘consumer’ this whole experience is. You’ll feel like what I would describe as “being on Mumbai’s fashion street with people trying to hawk their wares to you” Over at apple.com/macbook air things start to look a little more polished. they have some beautifully shot pictures of the machine which is partly, just thin aluminum.(I am referring to the tapering design. You can go look for yourself at the top picture on this iFixit page) And wait, it also offers you to take a look at the television ad. I can’t ever remember seeing a television ad from fendi or ferrari.

Let’s go through the base models, trying to match them as closely as we can.
So, for $1,999 dell gives you in the Adamo:
Intel® Core™ 2 Duo SU9300 (3MB cache/1.2GHz/800Mhz FSB), Onyx
Genuine Windows Vista® Home Premium Service Pack 1 64 Bit
13.4 inch 720p (HD) WLED Display (1366x768) with 1.3 MP web cam
McAfee 9.0 30 day Anti-Virus protection
2GB Dual Channel DDR3 SDRAM at 800MHz
128GB Solid State Drive
Intel® GS45 Integrated Graphics with 256MB Memory
40 WHr Lithium Polymer Battery
Battery life upto 4 hours 53 minutes
High Definition Audio 2.0
Integrated Gigabit (10/100/1000) Network Card

And oh yeah, the option of Onyx or Pearl Finish with matching accessories.

If we were to try to match that config from apple. We had to add the pricey SSD and also the ethernet port add-on.
for $2,328.00 we get
1066MHz frontside bus 6MB shared L2 cache
2GB of 1066MHz DDR3 SDRAM
NVIDIA GeForce 9400M with 256MB of shared DDR3 SDRAM
13.3-inch (diagonal) LED-backlit glossy widescreen display 1280 by 800
37-watt-hour lithium-polymer battery
Up-to 4.5 hours
128GB Solid State Drive
Apple USB Ethernet Adapter

For people who want to run windows on it, they’d have to pay additional 239 for the windows vista home premium edition. Ringing up the total to $2,567 So Aayush’s argument of it being cheaper than the Adamo looses ground. But hey, you can cut back and get a regular 4300rpm hard drive, no ethernet adapter and then it becomes a cheaper consumer end machine. And it’s not wrong to cater to the consumer market, it’s just below what the Adamo stands for.

Both the machines have bluetooth, & wireless N but dell Adamo also has the option of mobile broadband built in which the macbook air doesn’t.
I’m being very unfair here, to both the systems, as they both have their unique advantages. eSata port on the Dell Adamo, the multitouch trackpad on the Macbook air,
the higher resolution screen and higher resolution(1.3mp) camera on the Dell Adamo, faster processor and Nvidia Graphics on the macbook air.

But there are certain comparisons that can’t be done by the numbers. Let’s see:
The Packaging
The Adamo box is oozing ‘luxury’! it comes encased in a transparent plastic stand as if it’s being displayed in a fancy boutique. And this time, you actually get to open and touch it!
Macbook air just comes in a regular cardboard box. Nothing to talk about here.

The keyboard
I read on PCWorld and iFixit that the adamo’s keyboard has 30% more surface area than the macbook air chicklet style keyboard. The scalloped keys on the dell adamo have little dips for your fingers to rest in.
Macbook Air’s keyboard, well.. is ‘unique’ in it’s own little way. But I don’t like the flat keys with so much gap between them. I still love my previous generation Macbook Pro keyboard that has little dips too. So much more comfortable than the flat key style.

The big issue today that sparked the adamo discussion again was microsoft’s requirement of a sticker on every computer that sells with it’s operating system. Microsoft’s papers say that the serial number sticker should be accessible without any tools. And the Adamo designers tackled this very well by concealing this sticker under a latch that attaches magnetically. I bet Microsoft is looking pretty stupid now. Oh god I love the design people on Adamo’s team.

And I along with most other people in the arts and design field love the Adamo. It’s an expensive Luxury product, but not a ferrari. It’s not meant to be raced around the corners. It’s a bentley or a Rolls Royce that you park in your garage to let people know how much wealth you have. One day, when I’m that rich, I will own one of these Adamos, a Fendi suit, a bentley, Vertu phone, etc. And still have a mac pro for my graphics work, nike sneakers for the gym, levis jeans, smartphone, etc.

2 comments:

Aayush said...

“He roots for the Macbook Air, (which is a good product in it’s own category)”…which is the same as the one the Dell Adamo belongs to (pricey ultra-portable notebook) and the MacBook Air pretty much rules this admittedly sparsely contended category.


“how the Dell Adamo is superior to the Macbook Air in build quality”The MacBook Air is crafted out of a single slab of aircraft grade aluminium and I do not think you can get much better than that, even if you can equal it.


“design, aesthetics and appeal.”These are purely subjective criteria and I think the MacBook Air outdoes the Adamo in the “look and feel” department. Even if it doesn’t according to you, it certainly doesn’t make the Adamo better than the MacBook Air, just like my liking the MacBook Air doesn’t make it better than the Adamo. As for the MacBook’s design being a common one, (a) it’s not so in India; and (b) the Dell Adamo’s design would’ve been pretty common as well if it were to become nearly as successful as the MacBooks are—which, I agree with you, has no chance of ever happening.



“the beautifully slim (not seemingly slim, ACTUALLY SLIM!) Adamo”I hope that’s not a jab at the MacBook Air. It’s much thinner than the Adamo at its thinnest point and only a tiny fraction of an inch thicker (i.e. pretty much the same) at its thickest. Overall, it has lesser volume, a smaller footprint, and is lighter. It’s essentially a more portable ultra-portable.


The Adamo website may have a good design but that’s only because Dell wanted to differentiate it from it’s the rest of its ordinary run-of-the-mill lineup. Apple has no need to do that for the MacBook Air because (a) they already have a very clean and well designed website; and (b) the rest of its products are just as well-designed and “chic“ as the MacBook Air. And it may be just a personal preference but I’m no fan of websites designed entirely in Flash.


“And wait, it also offers you to take a look at the television ad. I can’t ever remember seeing a television ad from fendi or ferrari.”Seriously, this is what this has come to? You have a problem with Apple displaying the television commercial for their own product on their own website? It’s a creative spot that people actually enjoy watching and Apple is only too glad to cash in on the opportunity. There’s nothing wrong with it and it’s tastefully displayed. Honestly, I’ve seen better points in articles by John Dvorak or Rob Enderle.


“And oh yeah, the option of Onyx or Pearl Finish with matching accessories.”Matching accessories and more casing options are things I would love to see from Apple as well.


“For people who want to run windows on it, they’d have to pay additional 239 for the windows vista home premium edition. Ringing up the total to $2,567 So Aayush’s argument of it being cheaper than the Adamo looses ground.”I hope, I sincerely pray that you’re kidding about this point because if you’re serious, I don’t think I ought to have expended all this energy to rebut what is essentially a “trollish” piece. You’re adding the cost of Windows, of all things, to mark up the price of the MacBook Air? What about Mac OS X, huh? How much can you pay to run it on the Dell Adamo? A thousand dollars? Two thousand? Should we just consider the MacBook Air a priceless commodity then? And if you’re going to delve into the cost of software, what about that thirty-day antivirus subscription that you’ll need to pay to have renewed? And the cost of the iLife equivalents on Windows?

The price of Windows? Honestly? I mean, I can see why you might need to go to desperate extremes to try and defend this indefensibly poor offering from Dell, but the cost of Windows?! What were you thinking!


“And it’s not wrong to cater to the consumer market, it’s just below what the Adamo stands for.”Which is what? An expensive piece of trash that is slower than any of its competitors, less portable, runs an inferior operating system, and has a compartment full of stickers? Man, if there is a market for that kind of thing then yeah, the Adamo has no peers.


“Both the machines have bluetooth, & wireless N but dell Adamo also has the option of mobile broadband built in which the macbook air doesn’t.”And the MacBook Air has a backlit keyboard and ambient light sensors. It also optionally allows you to attach a very portable, matching external optical drive which I think the Dell Adamo doesn’t (but I may be wrong).


“I’m being very unfair here”Oh, no, you and unfair? Impossible!


“the higher resolution screen…on the Dell Adamo”It’s hardly a higher resolution screen; it’s just one with a different aspect ratio. And it’s 0.1 inch larger—big deal! And the edge-to-edge glass only means that all the smudges the edges will inevitably attract with detract from your viewing experience, unless you keep wiping them off all the time. That’s the reason why none of Apple’s products, including the really small ones like the iPhone and iPod touch, feature edge-to-edge screens—you need the edges to hold the device / adjust the display.


“faster processor and Nvidia Graphics on the macbook air.”Advantages that I’m sure would have merited a whole paragraph (or two) had they been on the Dell Adamo’s side. It’s not just the question of a better processor—it’s a 1.2GHz processor against a choice of 1.86GHz and 2.0GHz ones. And it’s a graphics card that can play games like ‘Need For Speed: Carbon’ at almost the best graphics settings. There’s just no comparison at all!

“The Packaging
The Adamo box is oozing ‘luxury’! it comes encased in a transparent plastic stand as if it’s being displayed in a fancy boutique. And this time, you actually get to open and touch it!
Macbook air just comes in a regular cardboard box. Nothing to talk about here.”
Actually, there is. The MacBook Air comes in a beautifully designed and ecologically friendly box; the Dell Adamo comes in a case made almost entirely of plastic (it may look good as you take it out of the box but it’s ultimately going to end up polluting the Earth in some landfill). Apple’s environmentally friendly approach extends to the MacBook Air itself as well and the I’m not sure the Dell’s does. Sure, it’s not a major point but it’s worth consideration. You do after all call this planet your home.


“I read on PCWorld and iFixit that the adamo’s keyboard has 30% more surface area than the macbook air chicklet style keyboard.”Which it does because it extends to the edges of the notebook. I’m not convinced that’s very good design but I’ll reserve judgement on it until I’ve had a chance to use it.


“The scalloped keys on the dell adamo have little dips for your fingers to rest in.
Macbook Air’s keyboard, well.. is ‘unique’ in it’s own little way. But I don’t like the flat keys with so much gap between them. I still love my previous generation Macbook Pro keyboard that has little dips too. So much more comfortable than the flat key style.”
No argument here. You prefer that style and you have good reason to. I like the design of both my MacBook Pro’s keyboard as well as my MacBook’s and I’m not sure which one I prefer. The Adamo may have a great keyboard.


“The big issue today that sparked the adamo discussion again was microsoft’s requirement of a sticker on every computer that sells with it’s operating system. Microsoft’s papers say that the serial number sticker should be accessible without any tools. And the Adamo designers tackled this very well by concealing this sticker under a latch that attaches magnetically. I bet Microsoft is looking pretty stupid now. Oh god I love the design people on Adamo’s team.”Yeah, real stroke of genius! What about the whole ecosystem though, huh? You’re buying an outrageously expensive products that is riddled with advertisements for other products that you’ve also already bought at outrageous prices. Furthermore, there is a special place in your notebook that is reserved just for this all-important fisher price stickers, so that every time someone pops open that panel out of curiosity, they’ll be greeted with what is essentially a small heavily graffitied box in a bigger $2,000 box.

Really makes you appreciate life and it’s little mercies, doesn’t it?


“And I along with most other people in the arts and design field love the Adamo.”Conceited much? “If you don’t like the Dell Adamo, you’re a village buffoon who cannot appreciate the finer intricacies of art.” Yeah, that will convince people alright!


“It’s an expensive Luxury product, but not a ferrari. It’s not meant to be raced around the corners. It’s a bentley or a Rolls Royce that you park in your garage to let people know how much wealth you have. One day, when I’m that rich, I will own one of these Adamos, a Fendi suit, a bentley, Vertu phone, etc. And still have a mac pro for my graphics work, nike sneakers for the gym, levis jeans, smartphone, etc.”Well, your last paragraph doesn’t agree with the rest of your article. If you agree that it’s an expensive useless trophy that has much better, more sensible competitors out there, then I’m not arguing with you. My point is that there is no reason to buy it then.

Everything the Adamo does, the MacBook Air does it better. It looks better, sports a better price, runs faster, is more portable, and commands a lot more respect. If you’re looking for a status symbol, a computer with an Apple logo will beat one from any other company any day of the week.

And to top it all off, the MacBook Air runs Mac OS X while the Dell Adamo doesn’t. Even if it was better than the MacBook Air in other respects, it still would make for a crappy notebook—and a crappy notebook it is. A really expensive piece of trash!

That’s my last, long drawn out, word on this topic. If you think the Adamo has anything going for it, by all means, throw your cash away. Just know that you could do much better with a MacBook Air.

Enjoy. :)

yash gupta said...

"As for the MacBook’s design being a common one, (a) it’s not so in India; and (b) the Dell Adamo’s design would’ve been pretty common as well if it were to become nearly as successful as the MacBooks are—which, I agree with you, has no chance of ever happening."

Dell has a unique design in the dell Adamo.Whereas every single macbook across all the market segment sports the same design. So yeah, Adamo has a one up when it comes to design.

"It’s essentially a more portable ultra-portable."
Adamo is not competing for the ultra-portable portable market. If they were, they could have come out with some spinoff of a netbook. I have been stressing this point over and over again. "Adamo is in the luxury lifestyle product" market segment not a 'ultra-portable notebook' market segment.

?
?
?

I am considering this part for cost effectiveness for someone who really needs to run windows. because many things, till today, will only work properly on windows. And when those things are out of your hand, you have to resort to the windows operating system, no matter how bad it is. And really, you expect someone to actually make use(not just tinkering around!) of garageband and imovie o8 on a macbook air?

"And the MacBook Air has a backlit keyboard and ambient light sensors. It also optionally allows you to attach a very portable, matching external optical drive which I think the Dell Adamo doesn’t (but I may be wrong)."
you might as well delete that part because adamo matches that every step of the way. (but yeah, how would you know. you are so filled with hate for windows that you won't even look into the complete product details before criticizing the adamo.

Again, do you think Someone who has the adamo or macbook air doesn't have a real computer to play games?
again, look at the specs and do the math and you'll realize that adamo actually gives you more pixel real estate.

Lastly, I won't bother to look up the meaning of the word conceited. Just going to say, for someone not familiar with art, someone who doesn't see the point of buying yourself expensive trophies, indulging a little in life, spending a fortune on a little caviar, a painting, jewelery, labels, just uttering the word adamo should be called a sin against mankind.

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